What is content distribution and how it works for your business or brand?

What is Content Distribution? 

Content Distribution is the act of promoting content to online audiences in multiple media formats through various channels. These channels can be categorized into three groups:Owned, Earned, and Paid.

• Owned Content Distribution: This includes distributing content to web properties that belong to you, like your blog, email newsletter, social media, or microsite.

• Earned Content Distribution: This is when third-parties distribute your content or content about you through press coverage, guest article contributions, retweets or shares, or product reviews.

• Paid Content Distribution: This is when you explicitly pay for content distribution. Payment could take many forms, but often works on a cost-per-click (CPC) model where the owner of the content pays a certain amount every time someone clicks through to view the content.